MIM is marketing information management. We participated in a focus group and we learned that when you do research behind your product, you fully understand what is worth sellind and what is not selling. Our focus group was about "lysol, the new clean".
by getting this information, companies can help use this information to have a better understanding of their product. This key function is important because it helps you make more money by comsumer wants.
Wednesday, February 10, 2010
Friday, February 5, 2010
Space Ball vs. Predator
We were selling our Space Ball and we needed to find an audience to not only satisfy their customer needs but anticipate their future needs. these steps are important because it helps the customer feel relaxed and comfortable in making a decision on buying our ball. We we're teamed up with team 4. they followed the selling process somewhat and it was kind of effective. Our team gave them a B-
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